Eve is a medium-sized business that manufactures cosmetics created from natural extracts. It needs an identity that reflects its business objectives and brand strategy.
There are two major challenges in this creation process:
First, the brand must communicate the message of being environmentally friendly and using natural ingredients in the production of its products. To achieve this, the logo consists of fluid shapes that evoke leaves or water drops.
First, the brand must communicate the message of being environmentally friendly and using natural ingredients in the production of its products. To achieve this, the logo consists of fluid shapes that evoke leaves or water drops.
The second challenge is to launch an online store so that the products can reach a larger number of customers. To do this, the identity has to adapt and work well in a digital environment.
Homepage
Brand Identity
Product Design
Ecommerce
